Use this seven-step process to reduce your advertising expenses and end-of-month stress by focusing on the things that make your dealership unique.
Reports of the demise of QR codes have been greatly exaggerated. Inventory expert explains how this simple technology can transform your customers’ retail experience.
In his 41st year working at Jim Bass Cars & Trucks in San Angelo, Texas, Mike Smith has sold nearly 140 units in the first half of 2013.
The magazine’s service coach breaks down a service-selling process that can deliver a 30 to 50 percent closing ratio.
F&I expert identifies three words producers need to avoid at all costs when working with customers. Find out what they are and what words you should use instead.
It takes more than technical know-how to maximize your CRM tool. The experts agree that process, accountability and personal leadership are the keys to success.
More than 4,000 Stokes Honda North customers have purchased cars from Prince Sinsuat in the 12 years he’s worked the showroom floor.
The magazine’s resident accounting expert lays out the key considerations for those who wish to become volume-unit dealers.
Dekendrick Woodard is an Internet sales manager who’s rolling about 28 vehicles per month, and he’s the No. 1 sales producer at Holt Chrysler Jeep Dodge in Arlington, Texas.
Dealers open up their social media playbooks, and reveal the dangers and challenges of building and maintaining an online reputation.
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