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technology

Photographing Vehicles For eBay Listings

Rob Chesney - ...good photographs of a vehicle are critical as they lend credibility and verify product attributes...

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What A Dealer Needs To Know About Running A Professional Detail/Reconditioning Department

Bud Abraham - "we've always been able to operate the department with little equipment and low paying, entry level people."

Work Smarter, Not Harder

Craig Colendar - When I was working in dealerships, I would write out each salesperson’s previous yearly results, set aggressive goals for the coming year and then apply the math necessary to get the job done: how many phone ups per day, floor ups per day, be-backs etc. I would review the game plan with each salesperson, enthusiastically emphasizing the ...

Dealership Excelling With Niche Credit Market

Harlene Doane - The answer is an open Chapter 7 Bankruptcy program that Special Finance Manager Mike Anthony has perfected ...

Dealer Adds Retail Establishments To Online Sales

Harlene Doane - Advertising cost for online sales runs about $100 per unit, which is much lower than industry averages for conventional sales...

Pay Plans: An Employee And Employer Evaluation

Harlene Doane - Have you ever wondered if a pay plan fair? The question is: “How do you evaluate your pay plan to determine fair?" A great pay plan has to be fair to the ...

The "Dirty" Word In Your Dealership: Are You Using It?

Harlene Doane - Every department, every system, every process in the dealership requires a commitment from the dealer to succeed.

Protect Your Dealership From Electronic Intruders

Jeff Smelley - Viruses, “Trojan horses,” worms and spyware cause immeasurable harm and most often without your knowledge until it’s too late.

Beau Townsend Ford Drives Sales with Key Personnel and Three Sites

John Carroll - Promotional materials were adapted to include a dot-com in every ad and to let people know that the dealership never closed...

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Connecticut Dealer Sues In Virginia Over Internet Sale

Thomas B. Hudson, Esq. - One of the costs of doing business over the Internet may be that the dealer finds that he or she is subject to suit in the buyer’s home state...

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