President Joe Biden has proposed a return to aggressive Obama-era vehicle mileage standards over five years.
Cadillac announces that every new or redesigned vehicle in North America will be electric to fulfill the luxury brand’s role as General Motors’ lead EV brand.
Company launched in anticipation of surge in electric vehicle sales.
The automaker declares 2040 as the date it will phase out gasoline-powered cars.
Top executive reports Toyota Motor Corp. will shift electric-vehicle production to the U.S. if demand continues to grow.
Today’s news pushed Ford shares up 6%. Ford stock prices have doubled since CEO Jim Farley took the helm in October 2020.
Biden stressed that the country needs automakers and other companies to keep manufacturing in America and “not take the benefits of our public investments and expand electric vehicles and battery manufacturing abroad."
Phoenix Brand Effect has identified some key advertising learnings that can help EV brands break through this increasingly crowded marketplace.
The automaker bases this assessment on a belief that electric vehicles will not catch up to gasoline-powered vehicles in terms of cost and convenience by 2030.
Michael Boehm joins as GM of Juice Americas Inc. to further global expansion strategy to support the growing EV market.
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